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How to hit home runs with your Facebook ads
Are your Facebook ads striking out? Maybe it’s time to add a call to action in the post or make sure the ads are relevant to the audience.
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Top 4 tips for creating a successful targeted Facebook ad campaign
It’s no secret that Facebook’s organic reach for pages has plummeted over the last year — or that the free ride is essentially over — but forking over a little cash for ads could do some good. The most...
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Ad placements do matter on Facebook — here’s what you need to know
Did you know that there are 5 possible ad placements on Facebook? We have two right column ad placements on desktop (homepage and non-homepage), two mobile options (mobile newsfeed and mobile apps),...
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Overcoming Facebook targeting challenges
There are times when Facebook advertisers lose customers and can’t spend their daily budgets because their own campaigns compete against each other, even before reaching the online auction. The reason...
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Why CPC, CPM, oCPM, and other bid types don’t matter
Don’t chase the trickster rabbit into the briar patch. Unless you are in the business of building ad optimization software (like me), it’s a distraction for you. Back in 2007, it mattered. The Facebook...
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3 Guilt-Free Ways to Spy on your Competitor’s Facebook Ads
Are you keeping tabs on your competitor’s ads on Facebook? Do you want to know your competitor’s Facebook advertising strategy so you can either model theirs or design one to counter theirs? Of course,...
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Selling on Facebook: 5 Big Opportunities Ecommerce Websites Miss
Having had the opportunity to speak to and work with a number of eCommerce websites in the last 3-4 months, I am beginning to notice a common trend, at least among those that I had interacted with....
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